Lady Power

Lady Power


Lady Power is an initiative created to empower women to enact change in their lives, their industries, and their world. Lady Power originated as a written manifesto created by Lisa Plachy and myself. We saw a need for the type of hyper-positive female energy that we are drawn to, and that naturally happens when ladies are free, inspired, and together. So, we started a collective on a mission to create modern solutions to age old problems. The design and colors of Lady Power reflect this notion, and are inspired by Ultra Violet, the 2018 Pantone Color of the Year; purple, the color of International Women’s Month; and, of course, the classic Barbie pink that we’re reclaiming as contemporary feminists.



Lady Power’s lightning bolt is a gender-neutral symbol of power that symbolizes the sheer electricity created when women join forces—emphasized by its holographic, slightly psychedelic skin.


LADY DATE : comedy show

She the People, created, designed, and performed by the fearlessly funny women of Second City.


Every month, our lady gang assembles to go on a Lady Date—one that supports other women in Chicago and gives us all a chance to talk and connect outside the day-to-day.


LADY DATE : Art appreciation

Checking out Tonika Lewis Johnson's "Everyday Englewood" and Gregory Beals' "They Arrived Last Night" at LUMA (Loyola Museum of Art).


Lady date : the Motherlode

May’s Lady Date was all-office-inclusive. VSA volunteers designed special Mother’s Day cards, which we printed and sold in our “Mom Card Marketplace” to benefit New Moms, an organization supporting young mothers in the Chicago.

We created inspirational posters for our office and  social channels.

We created inspirational posters for our office and social channels.

International Women’s Day + Month

For International Women’s Month, we celebrated badass Women of the Week at our office—and women out in the world. We highlighted eight incredible ladies over two offices, with one month-long tribute to all they do for VSA and beyond.

#Swag in the form of Lady Power tattoos.

#Swag in the form of Lady Power tattoos.